
Candidate Questions - 2025
The Louisville Chamber of Commerce Advocacy Committee provided the same set of questions to both candidates for City Council/ Ward 1 for the upcoming election in November.
Their unedited responses are copied along with their contact information and campaign websites should you wish to learn more.
Josh Cooperman
What are your top goals if elected?
Acting locally to mitigate climate change and its effects, creating more affordable housing for people from all walks of life, and revitalizing commercial centers, especially downtown Louisville, rank as my top three goals as a City Councilor. Achieving these interconnected goals will secure a thriving Louisville for generations to come.
Presently, the effects of climate change pose the greatest threat to our environment and, therefore, to ourselves: our environment sustains us, including the economy to which we all contribute, so we must sustain our environment. As a City Councilor I will lead our efforts to meet the City’s science-based climate goals. In particular, building upon my work as a former member of Louisville's Sustainability Advisory Board, I will ensure that the City supports businesses, like Parma Trattoria, in doing their part, for instance, through the City’s forthcoming commercial decarbonization grant program.
Like many municipalities across Colorado and the nation, Louisville desperately needs more affordable housing. In particular, some businesses have concerns about their ability to hire and retain employees as many people who work in Louisville cannot afford to live in Louisville, and many businesses would benefit from the expanded customer base provided by more housing. Louisville joined a Boulder County-wide effort to increase the County's percentage of affordable housing units to 12% by 2035. As a City Councilor I will continue to work resolutely towards this goal.
For most residents, especially of Ward 1, revitalizing downtown Louisville is top-of-mind. I envision a downtown economically revitalized, culturally reinvigorated, and sustainably redesigned, home to well-established businesses, new restaurants and shops, diverse residences, and thriving arts, brimming with pedestrians and bicyclists. As a City Councilor I will continue to work enthusiastically with all stakeholders to achieve this vision, captured in part by the Downtown Vision Plan and forthcoming Comprehensive Plan.
What do you see as your primary role as a City Council member?
As Louisville’s governing body, City Council's primary role is to make decisions on behalf of the City. While City staff make most day-to-day decisions, City Council makes most high-level decisions. These decisions — ranging from policy to development to planning — inform subsequent decisions made by staff, boards and commissions, residents, business owners, and visitors.
In making decisions City Councilors have a great many responsibilities. First and foremost, City Councilors have the responsibility of representing their constituents’ best interests. Such representation requires attentive and respectful listening to constituents' thoughts, questions, and concerns followed by voicing these interests to the relevant parties. City Councilors bear much the same responsibility towards business owners and visitors. Equally importantly, City Councilors have the responsibility of working towards the City's mission, developed by the City's residents and businesses to advance the City's best interests, and planning for the City's future, envisioned in the City's Comprehensive Plan. As part and parcel of such work, City Councilors have the responsibility of ensuring that City staff ably and responsibly run the City, especially by proficiently providing the services on which residents, businesses, and visitors rely. City Council must ultimately ensure that the City runs within its own means, respecting financial, staffing, and other constraints. In all decision making City Councilors also have the joint responsibilities of upholding local, state, and federal law and respecting the rights of all relevant individuals and groups. City Councilors should also consider regional, national, and global constraints and necessities, historical and socioeconomic contexts, and the wellbeing of the natural world. To ensure equitable and inclusive decision making, City Councillors should be consciously thoughtful, open-minded, and deliberative.
City Council has a further role in serving the community — residents, business owners, and visitors — beyond representing them in decision-making: City Councilors should assist community members in their interactions with the City. As a City Councilor I have strived to always assist community members from helping to resolve business contract misunderstandings to helping to remediate impacts of infrastructure installations.
What are your top three priorities for Economic Vitality?
In a vital economy all of its constituents — businesses, organizations, employees, consumers, and government — should enjoy the fruits of economic activity. These constituents' economic vitalities are intimately interconnected: for instance, thriving businesses support the City's fiscal sustainability, and well-paid employees consume more goods and services. As a City Councilor I will keenly bear in mind these interconnections as I continue to work towards my priorities for economic vitality.
Revitalization of greater downtown Louisville, building a thriving, inclusive, and equitable economy for all of its constituents, and transformation of the McCaslin corridor rank as my top three priorities. I have discussed aspects of downtown revitalization in another response. To build a thriving, inclusive, and equitable economy in Louisville, we must address a host of issues that will increasingly hinder our economic vitality if not confronted, most especially housing affordability for people from all walks of life and adaptation to, mitigation of, and resilience to climate change. Since I touch upon these two issues in another response, I turn to my third priority.
The McCaslin corridor has immense potential for transformation into an urban economic center surrounded by vibrant neighborhoods, social gathering spaces, and an arts scene all fused together by much more walkable and bikeable connections. To realize such a transformation, the City should ride the recent wave of revitalization: Biodesix occupying the former Kohl's, Relish reimagining the former Sam's Club, a King Soopers Marketplace approved for the former Lowe’s, and the University of Colorado redeveloping the former Cinebarre. As a City Councilor I proposed convening a McCaslin corridor task force following the Comprehensive Plan update, and I will work enthusiastically with all stakeholders to achieve such a transformation.
What do you consider the top three obstacles for economic vibrancy? How do you propose to address these obstacles?
The different constituents of Louisville's economy face different obstacles to economic vibrancy, and these different obstacles pose different challenges and require different solutions. Since I represent Ward 1 on City Council, and many of my constituents have concerns about downtown Louisville’s economic vibrancy, I focus here. Various aspects of the downtown business landscape present obstacles to economic vibrancy. For instance, downtown rental rates are notably high, downtown foot traffic has waned in recent years, historic buildings create charm but add constraints, the employee pool largely comes from outside—often well outside—of Louisville, and City processes do not consistently support beneficial development and redevelopment. Extrapolating from this list, I rank competition from nearby municipalities for businesses and customers, a shortage of affordable housing for young families and working professionals, and problematic City processes as the top three obstacles to Louisville’s economic vibrancy.
To address these obstacles as a City Councilor, I will continue to pursue the following strategies: invest in branding and visibility campaigns highlighting our community amenities, local businesses, unique character, and welcoming atmosphere; support activation of underutilized properties like the parking lots along Main and Pine Streets for new and creative uses; reinvigorate the performing and visual arts scene; improve and expand bicycle and electric bicycle infrastructure; establish better last-mile bicycle connections to downtown; collaborate with businesses to strategically locate electric vehicle charging stations; plant more trees, shrubs, and flowers to create resilient gathering spaces; work to secure passenger rail service; encourage and support development of commercial spaces with upstairs residences or offices; encourage and support denser residential development surrounding downtown; and revise the City’s planning processes, development codes, and design standards to ensure consistency, predictability, expediency, and sustainability.
What organizations do you discuss business success and struggles with and if elected how would you support our local business community?
I have discussed the successes and struggles of Louisville's businesses with a variety of community members including small business owners, property owners, local developers, City staff, PACE advisors, and members of the Chamber of Commerce and the Downtown Business Association. Although I currently serve on City Council’s Finance Committee, I pay attention to my fellow City Councilors’ activities on the Economic Vitality Committee and the Louisville Revitalization Commission, and I often attend meetings like the regular Business Beats organized over the past year.
As a City Councilor I will communicate more clearly to businesses, particularly in Ward 1, that they should contact me with thoughts, questions, and concerns, that I will assist their interactions with the City (as far as I am legally permitted), and that I will advocate for their interests as appropriate. I will also intensify my interactions with businesses not only through official avenues like those mentioned in the previous paragraph, but also informally as a community leader. Furthermore, I will continue to work diligently to resolve issues for individual businesses and structural issues for many businesses while helping them to reduce their environmental impacts.
Over the past year in particular, I have supported the Louisville business community by approving the Downtown Vision Plan, backing CHIPS and enterprise zone designations, enhancing the City’s business assistance program, streamlining certain development review processes and internal financial procedures, and endorsing the forthcoming commercial decarbonization grant program. I have also supported the Louisville business community’s future by committing to development and design code revisions and representing its interests in the Comprehensive Plan update.
How would you describe Louisville’s economy?
An economy consists of all of the activities related to the production, sale, trade, distribution, and consumption of goods and services within a specified area; its constituents include businesses, organizations, employees, consumers, and government. Louisville has several primary economic centers, specifically greater downtown, the South Boulder Road corridor, the McCaslin Boulevard corridor including the Centennial Valley, the Colorado Technology Center, the AdventHealth Avista Hospital complex, and, in the near future, Redtail Ridge. With the expansion of delivery services and work-from-home policies, Louisville's neighborhoods have evolved from centers primarily of economic consumption to decentralized areas of varied economic activity. Louisville's economic centers are home to more than a thousand businesses and organizations, and many more businesses and organizations operate throughout Louisville directly or indirectly. Louisville's economy is notably varied: from decades-old, family-owned to major, multinational companies, from industrial baking to space technology, from a Parkinson's foundation to a regional hospital, Louisville is home to a diversity of businesses and organizations. Located between Boulder and Denver along the US 36 corridor, Louisville’s economy enjoys strong regional connections with thousands of employees, many highly educated, commuting into the City. Louisville’s high quality of life, rooted in its community amenities and spirit, serves to attract these employees and their employers.
Louisville's economy is relatively strong for a city of about twenty thousand residents: for instance, our economic activity rivals that of our now larger, faster-growing neighbor Lafayette. Louisville's economy is still recovering to some extent from the COVID-19 pandemic and the Marshall fire and catching up to some extent with recent competition from neighboring communities. I foresee a brighter future foretold by filling of some notable vacancies, planning for downtown vacancies, reconstruction of the commercial buildings lost to the fire, residential development and redevelopment in greater downtown, and the forthcoming Comprehensive Plan’s vision.
What are Louisville’s strongest assets?
The people of Louisville—residents, business owners, visitors—are the City’s greatest asset. For nearly one hundred fifty years these people have created the city that we all now love. Their spirit, perseverance, and effort created the many other assets that we all now cherish: communal amenities (like the library, golf course, Recreation Center, and Memory Square pool), family-friendly parks, expansive open spaces, extensive system of paths and trails, diverse local businesses, excellent public schools, and, perhaps above all, our charming historic downtown. Over the years these tangible assets have intermingled with the intangible assets of Louisville’s people to create a committed, passionate, wonderful community. A myriad of actions bear witness to our community: creating and sustaining community organizations from the Chamber of Commerce to the Bee City USA Committee, planning and realizing community events from Pints in the Park to the Turkey Trot, volunteering for City boards and commissions, and caring for neighbors after the Marshall fire. The City itself has often helped to nurture our community by maintaining a dedicated staff, providing reliable services, and governing responsibly. As a City Councilor I will continue to keep Louisville thriving by protecting what we love and building what we need.
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- What are your top goals if elected?
I have a passion for public service, and I served in elected office as a member of the Thompson School District Board of Education for six years. My approach to public service, particularly elected local public service, is grounded in the principle that I do not bring my own agenda to the job. My one and only goal is to represent the constituents of Ward 1 by being available, listening, and bringing their collective voice to the council table. To be effective, I will work to build coalitions of support, and I will work collaboratively with fellow Council members to achieve results. - What do you see as your primary role as a City Council member?
My primary role as a City Council member is to advocate for the needs and betterment of the residents and businesses of Louisville, while working collaboratively with fellow Council members to provide smart, creative policy making, financial oversight, community building and strategic planning. The City Council has one employee, and that’s the City Manager who is responsible for the day-to-day operations of the city. The City Council represents the collective voice of the citizens and the businesses in Louisville. - What are your top three priorities for Economic Vitality?
Nearly 40% of the revenue which makes up the City’s general fund is in the form of sales and use taxes collected by entities doing business in Louisville. The City uses its general fund to provide core services and amenities to the public. It is not an overstatement to say that when the business community struggles in Louisville, residents suffer in the form of reduced services, loss of amenities, and an overall decline in the quality of life. Businesses have options up and down the Front Range for where they can locate. My number one priority for economic vitality is to help make Louisville an attractive place for businesses, particularly small businesses.
A close second is to make it easier to do business in Louisville by examining our policies and practices, identifying those that stand in the way of operating a successful business here, and amending or eliminating those that are no longer effective.
Finally, we should prioritize our policies around attainable housing so that an educated and skilled workforce can afford to live where they work.
- What do you consider the top three obstacles for economic vitality? How do you propose to address these obstacles?
First, business owners have told me that the City sometimes makes it hard to do business here. We should regularly review our policies and practices to eliminate or amend unnecessary requirements that make it overly difficult to establish and/or operate a successful business in Louisville. This should be addressed in a collaborative way between City staff and the business community to ensure that the City’s needs are being met without unduly limiting or hindering small business operations.
Second, people who would like to start a business in Louisville or existing businesses looking to relocate to Louisville struggle with the high cost of doing business here. We should seek to expand the City’s small business assistance programs to incentivize owners to choose Louisville and to help them operate successfully when they do.
Third, our businesses need good employees, and as the saying goes, good help is hard to find. We have a highly educated and skilled population in Louisville and the surrounding area. Unfortunately, many of those people cannot afford to live here. We need to continue our current efforts to incentivize the development of attainable housing in a way that provides a variety of housing stock at a price point that allows the people who want to work in Louisville to live in Louisville. Doing so would increase the numbers of workers our businesses need. - What organizations do you discuss business success and struggles with and if elected how would you support our local business community?
The Louisville Chamber of Commerce is an advocacy group for local businesses, so a relationship with this organization is crucial for me as a community leader. When I was on the TSD Board of Education, I served as a Loveland Chamber of Commerce Ambassador and routinely attended chamber events. I have spoken with many of our local business owners about their successes and challenges and will continue to do so if elected. Establishing and maintaining relationships directly with the businesses who are affected by city policies is important, since they’re the ones who can speak best to what it’s like to do business here. - How would you describe Louisville’s economy?
I think Louisville has a strong economic base anchored in the technology, life sciences, and professional services sectors. In order to really thrive, though, we need to address issues such as declining sales tax revenue and making it easier for our small business community to thrive. Doing so will enable the City to continue to provide the level of services and amenities its citizens expect. - What are Louisville’s strongest assets?
Louisville is a great place to live, and I think that Louisville's strongest asset is its residents. People here love their community and take a great deal of pride in it. Our location is another asset. We have Denver and its cultural attractions twenty minutes to the East and the mountains and all they have to offer just to the West of us. Louisville, with its history, charming downtown, and friendly people is perfectly situated in between. People choose to live here, and they want to stay here because of a strong sense of community, small town charm, and the many great events that provide entertainment and an opportunity to connect with your neighbors almost every weekend.
CAMPAIGN CONTACT INFO
deniseforlouisville.com
deniseforlouisville@gmail.com