Why Keywords Matter (And How to Choose the Right Ones)

When people search the Chamber Directory, they aren't usually searching for your business name.

They're searching for what they need.

"Accountant"
"Coffee shop"
"Marketing consultant"
"Wedding venue"
"Electrician near me"

Keywords help your business appear in those searches.

Think Like Your Customer

Instead of asking, "What do I do?" ask yourself:

What would someone type into Google or the Chamber Directory if they were looking for my business?

For example:

A Realtor

• Realtor
• Real Estate Agent
• Homes for Sale
• First-Time Home Buyer
• Relocation
• Louisville Real Estate

A Coffee Shop

• Coffee
• Espresso
• Breakfast
• Bakery
• Meeting Space
• Local Café

A Marketing Agency

• Marketing
• Social Media
• Branding
• Website Design
• Graphic Design
• Digital Marketing
• SEO

The more relevant keywords you include, the easier it is for customers and fellow Chamber members to find you.

Let ChatGPT Do the Work

Not sure what keywords to use? Ask ChatGPT!

Simply copy and paste this prompt:

I own a business called [Business Name]. We provide [describe what you do] in [city or region]. Generate 25 keywords and search terms that potential customers would use to find my business online or in a business directory. Include services, products, industries, common problems we solve, and local search terms.

Even better, if you have a website, use this prompt instead:

Visit my website: [your website]. Based on the content, generate the 30 best keywords someone would search for to find my business. Prioritize words that customers would actually type into Google or a business directory.

Pro Tips

• Think about services, not just your business name.
• Include common terms people actually search for.
• Add specialties and niche services.
• Include your city or service area when relevant.
• Update your keywords whenever your business changes.

A few minutes spent choosing great keywords can make a big difference in how often your business appears in search results.